Forget the cheese and the mice, organizational change management just entered a new era: that of elephants and riders. The Heath brothers published a ground-breaking book on our core business.

And the expectations were high. First, because their previous book Made to Stick was a great hit for anyone involved in communication.

Second, because I judged ‘how are they going to pull that one off, without a proven track record of publishing in our field of expertise’? Let’s face it: they are not Kotter, Block, Schein, Weick or Blanchard. So I was a little skeptic.

Compelling Style

And they proved me wrong, by every turn of the page. As we could expect, this book is well engineered from a communications point of view. They use strong and compelling stories throughout the book and – like in their previous best seller – they use ‘clinics’ to illustrate the framework they are exposing. So that’s already an A from an educational and storytelling point of view.

What about the content?

So far so good. But what about the content? Before ordering the book I felt like one of the organizational change practitioner’s on LinkedIn paraphrased it: “this book seems like it’s not going to offer me anything better than the proven techniques put out there by experts in change management.” Some other colleagues stated “this book is not transformative“.

Come again? Not transformative? My colleagues refer to the fact that some of the examples cited in the book have been used before in other change literature. Unfortunately they fail to see that the authors present a framework that is clearer than ANY methodology or phase-model I have ever seen in this area.

The authors use the analogy of elephant and its rider. The rider represents the rational and logical. The Elephant, on the other hand, represents our emotions, our gut response. They are two parts of the human mind and the premise of the book is that change management initiatives need to address both rider and elephant in order to change. The content of the complete book is based on this metaphor:

STEP ONE: DIRECT THE RIDER
- Find the Bright Spots
- Script the Critical Moves
- Point to the Destination

STEP TWO: MOTIVATE THE ELEPHANT
- Find the Feeling
- Shrink the Change
- Grow Your People

STEP THREE: SHAPE THE PATH
- Tweak the Environment
- Build Habits
- Rally the Herd

Elephants … Once you start seeing them

Below is an early note that I scribbled while I was reading the book. On this note I visualize that the rider is analytic and sees a logical straight line from the present state to the future state. This line is best described as ‘Analyze – Think – Change’. The elephant on the other hand – representing the emotional side – tips into the cycle of change as described by Elisabeth Kuebler Ross.

This is a natural process that all of us go through when we are confronted with any change. The point is that people – or rather their elephants – need time to make sense of the change.

Meanwhile, have a look at the rider anxiously holding on to that straight line. Turns out that in times of change motivation is more important than math.

Transformation: from mice to elephants

The real reason why this book is a gem is because the authors practice what they preach: they point out that you don’t have to be a CEO, a president or a prime minister to bring about effective change. If you look for solutions that are as complex and as big as the problem (which analysts often do) you will get paralyzed. Instead, Chip and Dan Heath advice to shrink the change and adopt the Flylady strategy, fighting chaos with five minute room rescues. (by the way, she defines CHAOS as: Can’t Have Anyone Over Syndrome)

Second, the authors point out that what often looks like a people problem turns out to be a situation problem. On multiple occasions they cite Wansink’s research on Mindless Eating. The point here is that Dinner control starts with plate control. And you often have more tools available than you think: small tweaks to the environment that yield big results.

Third, the Heath brothers take a positive approach and this may be the most groundbreaking point for our field of expertise. Until now our focus has been solely on resistance and how to reduce it. In other words: focusing on the problem and looking at what is withholding change. Instead the focus should be on the bright spots the authors say. Resistance is a symptom and not a cause! Stop looking at the mice. Focus on the elephant!

This book dramatically improves your diagnosis of so-called resistance and puts it in the framework of resilience. And when you change the way you look at things, the things you look at change: from resistance busting to resilience building. And that is why I am convinced that it will transform our profession.

It ain’t about how hard you can hit. It’s about how hard you can get hit and keep moving forward.

Rocky Balboa

What is the value of feedback when I can’t frame it, understand it or act upon it? Will I be labeled ‘resistant’ if I ask to reframe it over and over again? Feedback – yes but… feedback that is not actionable and measurable in my world will not empower me.

Blessed with a pair of craftsman hands, a good sense of humor and a healthy dose of common sense, my dad challenges me to widen my perspective from time to time. And he beats any management guru, scholar or business school with the advice that he gave me upon graduating:

“Do right and fear no one.”
- my dad

Kyoto & Copenhagen

Recently my dad installed a new condensing boiler and the system is said save a lot of energy compared to his 30 year old oil boiler. As one thing leads to another, my dad soon started looking for a measure. How much am I saving compared to my old boiler? Although you wouldn’t allow my dad to join the Davos, Kyoto or Copenhagen conferences his quest is one of high importance and high direct impact on current levels of energy spending. The question is the following: ‘How can I see the Euro amount of energy I am spending?’.

Struggle for Meaning

So here is what we did: we called the gas distribution company and asked how we can track our spending in Euro. Turns out that it was the first time they were confronted with this question. But after a few minutes the helpful helpdesk correspondent managed to get an amount of Euro Per KiloWatt-hour.

Unfortunately there is no such thing as a KiloWatt-hour meter on our consumer side. We do have a meter, but it reads volume (cube-meters). It would take a simple conversion with a factor 10 to make the calculation. However, this would not be a good measure for monitoring the energy spending because there are about 10 other parameters that influence the final invoice.

The Whyway

Contrasting this simple question to the TV news reports on Copenhagen, Kyoto and Davos I imagined a Yes Men scenario: stating the obvious question in the middle of a powerful crowd of leaders who are trying very hard to look the other way.

My dad is asking for a simple dashboard to monitor his energy spending; stating that he, his neighbors and every family can reduce 25% of their energy spending.  If only they had a proper dashboard to monitor. Like the dashboard of a car, the display of a gasoline pump or simpler: the price tags in a grocery store.

So we rang the gass company about three times until… Well. Until it felt wrong. We felt like behaving annoying and offensive. Embarrassed. Uncomfortable. That’s the price you pay for asking WHY too many times.

In his 2004 bestseller The Seven Day Weekend, management guru Ricardo Semler stesses the importance of asking why. It is one of the most important mechanisms for navigating out of the control-zone and back into the area of what matters most. In his company SEMCO, they even have a name of it: they call it the Whyway.

But it takes guts and perseverance according to Semler:

“Ask why. Ask it all the time, ask it any day, every day, and always ask it three times in a row. This doesn’t come naturally. People are conditioned to recoil from questioning too much. First, it can be perceived as rude. Second, it can be dangerous, implying that we’re ignorant or uninformed. Third, it means everything we think we know may turn out to be incorrect or incomplete. Last, management is usually threatened by the prospect of employees who question continually. But mostly, it means putting aside all the rote or pat answers.”

The Result? The Wattson!

My dad is not a university professor or an academic of any kind. Instead he spent his life on the production shop floor experiencing first hand what works and what doesn’t. So when he asks a ‘why’ question he is not playing an intellectual game. He is on to something.

How much am I spending on gas? Why can’t we monitor our energy spending? Why can I see my energy spending instantly when I drive my car but not when I am heating my house?

As a coincidence I was reading Nudge: Improving Decisions About Health, Wealth, and Happiness, by economist Richard Thaler and legal scholar Cass Sunstein. They explore he psychology of our every day decision making and argue that we make poor decisions due to the architecture of how choices are presented to us.

As it turns out my dad and I have nothing to be embarrassed about because one of the nudges that they illustrate responds almost exactly to our monitoring quest. Have a look at the Wattson device below:

The Wattson monitors our energy spending for electricity in a currency we understand and care about. We like that. We want that. And we also want one for the gas spending!

The Takeaway

What can organizational change practitioners learn from this story?

First,  that the ‘whyway’ is the road less traveled because people run the risk of being labeled ‘resistant’ in a split second. Peter Block warns against the paranoid habit of some consultants interpreting every line manager’s objections as resistance (see: Sometimes it’s not resistance).

Second, ‘why’-people may drive you crazy, but they prevent you from project cocooning and other defense mechanisms. Think about it: what would happen if you were to replace your ‘Resistance’-labeling-machine with a ‘Whyway’-labeling-machine? The label is not an ending point to ditch people into a category – period. Rather, it would be a starting point to improve and fine-tune the project at hand.

Finally, involving the whyway people creates buy-in andstimulates their ownership of the project results. Remember: Why-people take a risk because they care. Why-people take the risk of feeling embarrassed because they are committed. Why-people leave their comfort-zone for a good cause. Outside their comfort-zone they are vulnerable. And if we follow common change-management methodology we are most likely to label them as resistant and to treat them in a belittling way. Should we not suspect ourselves in the first place?

Whyway-people go a long way to reframe the feedback they receive. Feedback that is actionable and measurable in a currency they care about. Actionable and measurable feedback empowers people and accellerates their change-readiness … by 25 %. OK – this is a bold statement. So bring it on. Prove me wrong. For I do right and fear no one.

Never give in, never give in, never, never, never, never – in nothing, great or small, large or petty – never give in except to convictions of honor and good sense.

Winston Churchill

Strange things happen when you look at leadership through the lens of music. Basic assumptions flip over and stay like that forever after. You untie knots that you took for granted. Like the idea that a leader is the most important person of a team.

Ask Google

When you lead a team – big or small – you feel responsible for the outcomes and sure as hell you want those outcomes to be successful by all possible measures. Maybe you got elected into this position, maybe you fought your way up or you started from scratch and built your own team step by step. It doesn’t matter, because sooner or later you will be looking for tips and tricks to increase your performance as a leader. How To’s, Cookbooks, do’s and don’ts, MBA courses and leadership master classes.

Have a look at Google as you type the word ‘leadership’ and the system returns the most popular searches that people have done before you. Turns out that you are not the only one eager to find out HOW to lead.

Unfortunately all these sources turn out to be a disappointment when I look at the return on knowledge I have gotten out of them:

- An increased sense of control that turns out to be an illusion

- A clever and witty language to explain and hide my faults

- A whole range of case studies to prove the leadership models IN HINDSIGHT

Duh. Not really getting any closer to the secret of leadership.

Surf TED Talks

Guess I’d better listen to some music or watch some TED video’s instead. And that’s what I did. (Note: If you don’t know the TED talks, this is a good time to dive in) As a starter, have a look at the below talk of Itay Talgam on leadership of the great conductors and prepare for some flipping insights on leadership.

Not About You

Talgam hits the nail on the head when he talks about the small gesture of the conductor. He continues: ‘And suddenly, out of the chaos, order. Noise becomes music. And this is fantastic. And it’s so tempting to think that it’s all about me.’

He then analyzes different leadership styles and immediately you can see the difference between a Muti style (talented, clear, controlling and commanding), a Strauss style (pure execution), a von Karajan style (…), a Kleiber style (creating the conditions for people to co-create) and finally a Bernstein style (doing without doing).

Leadership Redefined

This video definitely flipped my beliefs on the job of a leader and made it less tangible and controllable at the same time. Turns out that it’s all about enabling instead of controlling.

And if that is so we desparately need an alternative to the long checklists and cookbooks on leadership. To begin I propose a two step remedy:

Step 1: There is nothing to fix and it’s OK to be happy. So leave Mr. Grumpy home.

Step 2: Your leadership is about enabling other people’s stories to be heard at the same time. So: be the space instead of the hero. Create the conditions instead of controlling the outcome. As Talgam states: ‘You have the story of the orchestra as a professional body. You have the story of the audience as a community. You have the stories of the individuals in the orchestra and in the audience. And then you have other stories, unseen. People who build this wonderful concert hall. People who made those Stradivarius, Amati, all those beautiful instruments. And all those stories are being heard at the same time. This is the true experience of a live concert.‘

The Moral

Once you replace controlling the outcome by creating the conditions you will be amazed by the power and the passion that you light up in people. The only thing you need to do is ask yourself the question: “who am I being that their eyes aren’t shining?” as the KPI (Key Performance Indicator) of your leadership.

So who are you being and what has to become of your job as a leader? You are the holder of a space that enables things that are fare greater than you. Trying to control the outcomes will only reduce the performance (and make you more tired).

Instead your real power lies in the being moved and passionate about the scores of your organization and this determines the strength of the space you create for your people. Passion, not power. In the below video Bernstein explains his passion through the expressivity of music and the ability of people to respond to that.

As a finishing note, Bernstein says: ‘It is metaphor that most produces knowledge.‘ He talks about music as a sense-making language, a compelling story that communicates things that are beyond your reach.

No place for Ego there. That may be exactly why we get more ‘how to lead‘ cues from observing conductors and indulging in their music than from any other book or professor.

____________
Related articles:
- Music and Leadership (part 2) – January 18th, 2010
- Music and Leadership – July 20th, 2008
- Music and Management Consulting – September 27th, 2008

There is nothing either good or bad, but thinking makes it so.

Shakespeare

“Communication is not the message sent, but the message received.” You knew that. Because like me, you are smart. Like me, you may have used it to outsmart other people when it comes to criticizing their message. But can you make a better message?

Ehhhmmmm… while the statement “It’s not what you say – it’s what they hear, stupid!” is a direct way to demonstrate the flaws of a communication, coming up with a better alternative requires different ammunition. And that’s exactly the word to cover this article. Did you know that military operations and military field manuals can help us a great deal in achieving better communication?

Uncle Sam

In their 2007 bestseller Made To Stick the Heath brothers (Chip and Dan) are setting a new standard for SUCCESful communication. The SUCCESs acronym is a communication stickiness checklist and stands for: Simple, Unexpected, Concrete, Credible, Emotion, Story. For the first part of the checklist – Simple – they draw heavily on the US Army Combat Maneuver Training Center in order to get to the core of the idea.

Like no other, the US Army knows that the distance between the intent and the operation should be kept as short and as straight as possible. Else they risk inadequate mission accomplishment. The way they do it is through Commander’s Intent.

The commander’s intent describes the desired end state. It is a concise expression of the purpose of the operation and must be understood two echelons below the issuing commander. . . It is the single unifying focus for all subordinate elements. It is not a summary of the concept of the operation. Its purpose is to focus subordinates on the desired end state. Its utility is to focus subordinates on what has to be accomplished in order to achieve success, even when the plan and concept of operations no longer apply, and to discipline their efforts toward that end.

What’s in it for you: Focus

I never thought that Uncle Sam would be of any help for explaining things to my grandmother – which is my ultimate bottom line. Commander’s Intent helps you to achieve focus, because when all plans fail you better not freeze and grind to a halt. In case you’re not convinced, consider the quote of Mike Tyson below:

CI is the military version of “Keep It Simple, Stupid.” Urging their leaders not to make the battlefield planning too complicated because in the heat of battle, innumerable variables will dictate the proper course of action.

The CI technique

The US Army teaches their leaders in all echelons the following technique:

=> Complete the following sentences:

1.)  If we do nothing else during tomorrow’s mission, we must ________________________.
2.) The single, most-important thing that we must do tomorrow is _____________________.

=> By answering these questions, you have basically written your intent.

=> Remember, your intent statement provides a framework for the operation. It does not tell your soldiers what to do. It does give them the overall picture of what you say the company needs to accomplish to be successful.

=> By making your intent a clear, concise, and focused statement, you greatly increase the chances that your soldiers will continue the mission, even when the operation doesn’t go as planned.

Your Mission Statement

Here is a great video by Dan Heath explaining why the US Army had better invaded our business schools and most of the corporate off-site strategy workshops. In this video he explains how to write a mission statement that doesn’t suck. The moral of his story for corporate mission statements:

1. Use concrete language

2. Talk about the WHY

My Granny flies Southwest

Southwest Airlines is a company that discovered the secret behind a Commander’s Intent to get to the core of their success, as their CEO Herb Kelleher asserts:

“I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low cost airline. Once you understand that fact, you can make any decision about this company’s future as well as I can.”

In short: next time I outwit my colleagues by telling them: ‘If you can’t explain it to your grandmother, forget it’ – I can rely on Uncle Sam to complete the action.

If you think you are too small to make a difference, try sleeping with a mosquito.

Dalai Lama

I always associated SMART goals with positive things, such as sound corporate governance. Never in my life I would have thought that SMART would be threat to the people I work with. But things have changed and they continue to change.

When my team has to reach a certain goal, I chunk that goal into manageable parts and plans. Next, individuals commit to the plan. Eventually – if I want them to perform well against the plan – I assign them SMART goals.

SMART is one of those management acronyms that are taken for granted by everyone. It stands for:
S   – Specific, meaning: unambiguous, clear goals
M   – Measurable, meaning: ’if you can’t measure it, you can’t manage it’
A   – Attainable, meaning: a little stretch is OK
R   – Relevant, meaning: ’important to me’
T   – Traceable by setting a journey of interim goals

Table Soccer

That is what managers and consultants learn at business schools and it is what I have been proclaiming ever since graduating. No need to shoot holes in a concept that works, is there? Everyone understands it, shepherds love it and sheep flock eagerly on SMART meadows.

Hmmm… and that’s exactly where the problem is: rather than fueling or accelerating their performance, SMART goals are numbing very bit of initiative and creativity out of people. Rather than empowering people, with SMART goals I am putting a fence around them. I’m domesticating them with function descriptions and herding them within the fences of the status quo. As you can guess: that fence an illusion of security that makes people stop thinking.

A few weeks ago Jef Staes told me that it is better to start looking at SMART goals as the worst symptom of atrophy. Once you consistently need SMART goals for your organization to perform this means that your people have lost all of their self-propelling capacity. People have become sheep and the organization has lost all of its agility. You are playing table soccer with your people.

Houston

Why are SMART top-down controlled organizations with diligent employees in trouble? They’ve worked splendid in an environment where the amount of information was fixed. The manager receives the information, interprets and processes it and then hands out the instructions. In fact, this has been the secret of growth in our economy over the past decades.

But now a shift is happening: the amount of information is overwhelming and most people, teams and companies are paralyzed by the flood of information. Information has become the new element. We are overwhelmed by something we can’t get enough of. The result for SMART corporate decision-making is painstaking: as a central commander you need to process even more information faster. No matter how hard you try, you will always be too late in this new information-driven economy.

Go Dumb or stay Numb?

If you are a leader, the key to staying on top is to stop trying to stay on top. That’s right, the advice for decision makers is to get dumber by empowering their people. That way they stop being the single information processing bottleneck. By the way, isn’t it a coincidence that the bottleneck is always at the top of the bottle?

Getting dumber will reduce the bottleneck in two ways:

1. Distributing the intelligence across their organization; turning the sheep into passionate knowledge hunters. And it’s still Ok to stay on top of decision-making. But continuing to be the single information-processing hub is paralyzing your organization.

2. Redefining intelligence. In reality intelligence is the social skill to work together in a network of experts. Joseph Chilton Pearce defines intelligence as the ability to interact. Knowledge is a social thing. Take the people away and you end up on ground zero.

The New SMART

In the old days looking forward was a good way to plan ahead. There was no ambiguous fog of information. Now the challenge is to look through the information clutter, visualizing a goal that is not yet visible. Some call it intuition, others call it gut-feeling. I call it the single most needed competence of today’s leaders: the skill to get out of their minds and into their senses.

For employees the transformation from a sheep to knowledge hunters will come as an electro-shock. After all, empowerment means taking responsibility above and beyond any fence that has been set up by them or their boss.

There are no fences. And soccer is no longer a table game.

Cursed is the man who has found some other man’s work and cannot lose it. When we talk about the great workers of the world we really mean the great players of the world. The fellows who groan and sweat under the weary load of toil that they bear never can hope to do anything great. How can they when their souls are in a ferment of revolt against the employment of their hands and brains? The product of slavery, intellectual or physical, can never be great.

Mark Twain