Maj. Jim Gant is the author of the groundbreaking e-book, One Tribe At A Time, heavily influencing U.S. military views on counterinsurgency. Armed with an AK-47 and 300 rounds of ammunition, he puts his life on the line and his strategy to the test.
Legitimate authority is a necessary precondition for accountability to occur within the target audience.
In this video we see Tim Harford talking about the similarities between the War in Iraq and the organization’s top-down management.
When the rubber of program success hits the road, we see that tribal leadership is the mechanism that makes a social architecture tick. And this urges us to strike a balance between compliance and co-creation.
There is no point in being relevant when you don’t have the permission to access the community you want to address. Relevance is a matter of co-creation, and this requires permission first.