Seth Godin (1960) is an American author and an entrepreneur. Godin popularized the topic of permission marketing and has published 11 books. His books Tribes and Linchpin are invaluable must-reads for change managers.
Seth Godin
Seth Godin
Loyalty is what we call it when someone refuses a momentarily better option.
Book Review: The Dip
The Dip is a small book on a big subject. It zooms in on the question ‘Should I stay or should I go?’. The basic idea is that the way you become the best in the world is by quitting the stuff where you can’t be the best.
Book Review: Do the Work
Do the Work is a very compelling ‘call to action’. More precisely, it is a ‘call to guts’. Whenever we are committing to something – be it the creation of a our next e-book, the founding of a company, becoming a parent or starting in a new profession – we are calling something into being that wasn’t there before.
The Plan in the Mirror
To cut a long story short: I am lost and we are not so sure that I will ever be able to get back on track. I simply refuse to accept that the purpose of planning is to make a plan.
How to Belong to the 30% Successful Projects (Part 3)
When the rubber of program success hits the road, we see that tribal leadership is the mechanism that makes a social architecture tick. And this urges us to strike a balance between compliance and co-creation.
Book Review: Tribes
Tribes is a great book about both leadership and change management. Full of down-to-earth insights on status quo, fear, the unicorn in the balloon factory, faith, religion, sheepwalking, reacting, responding and initiating.
This is Broken
Excellent video of Seth Godin at the Gel 2006 conference. He explains 7 reasons why some things are broken.
Welcome to my Bell-Shaped World
Take a seat on the other side of my eyeballs. You will discover that I look at the world through a pair of bell-curve-shaped lenses. I keep tinkering until they make sense. So there you go: Ten Tinkered Bells!
Newspapers are Solving the Wrong Problem
We are all quite good at creating and sustaining comfort-zones, because this is what makes life predictable. But when we do that at as a group or an organization, disasters can happen. Newspapers are next on this list.
Mindset, Membership and the Matthew Effect
I have grown up with the firm belief that in order to achieve something in life you need to have a degree. Although I resent that statement with all of my heart I have come to a point that I no longer can deny it.
