Seth Godin

Seth Godin (1960) is an 
American author and an entrepreneur. Godin popularized the topic of permission marketing and has published 11 books. His books Tribes and Linchpin are invaluable must-reads for change managers.

Getting Serious about Community Development (Part 19)

In this article we take a closer look at the personal investment loop that strengthens the feeling of membership.

What Matters Now

Gary Hamel, recently ranked as the world’s most influential business thinker by The Wall Street Journal, is serious about busting bureaucracy.


Loyalty is what we call it when someone refuses a momentarily better option.

Book Review: The Dip

The Dip is a small book on a big subject. It zooms in on the question ‘Should I stay or should I go?’. The basic idea is that the way you become the best in the world is by quitting the stuff where you can’t be the best.

Book Review: Do the Work

Do the Work is a very compelling ‘call to action’. More precisely, it is a ‘call to guts’. Whenever we are committing to something – be it the creation of a our next e-book, the founding of a company, becoming a parent or starting in a new profession – we are calling something into being that wasn’t there before.

The Plan in the Mirror

To cut a long story short: I am lost and we are not so sure that I will ever be able to get back on track. I simply refuse to accept that the purpose of planning is to make a plan.

How to Belong to the 30% Successful Projects (Part 3)

When the rubber of program success hits the road, we see that tribal leadership is the mechanism that makes a social architecture tick. And this urges us to strike a balance between compliance and co-creation.

Book Review: Tribes

Tribes is a great book about both leadership and change management. Full of down-to-earth insights on status quo, fear, the unicorn in the balloon factory, faith, religion, sheepwalking, reacting, responding and initiating.

Love & Work (Part 6) – Growing Into a Customer

The sensation of becoming excited about details and stuff the customer cares about. Happiness is the nudge that transforms a job into a calling. Whenever I pour my commitments as a consultant into the same bucket of commitments as the customer, there is no stopping me.

This is Broken

Excellent video of Seth Godin at the Gel 2006 conference. He explains 7 reasons why some things are broken.