Philip Kotler

E Qwè?! – My Quest for Relevance ( #smc2010 congress )

There is no point in being relevant when you don’t have the permission to access the community you want to address. Relevance is a matter of co-creation, and this requires permission first.

More Marketing Mumbo-Jumbo: 4 P’s

If you want be become a good cook, it will take some practice and “failing forward”. Along the road you will discover how the heating equipment works and how to make best use of it

Branding of projects inside your organization…huh?

Branding is more than a logo. Ultimately, branding is the sense-making part of your product or project. It connects people to something they have in common. This is why trust, community and psychological safety are key to reaching a tipping point.