Philip Kotler

E Qwè?! – My Quest for Relevance ( #smc2010 congress )

There is no point in being relevant when you don’t have the permission to access the community you want to address. Relevance is a matter of co-creation, and this requires permission first.

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More Marketing Mumbo-Jumbo: 4 P’s

If you want be become a good cook, it will take some practice and “failing forward”. Along the road you will discover how the heating equipment works and how to make best use of it

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Branding of projects inside your organization…huh?

Branding is more than a logo. Ultimately, branding is the sense-making part of your product or project. It connects people to something they have in common. This is why trust, community and psychological safety are key to reaching a tipping point.

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