What would our sector look like if we gave our value proposition a little twist? What would the results be like? The difference a subscription makes over a contract … “When you change the way you look at things, the things you look at change”
Over the past week I experienced that the good old brainstorming techniques that are derived from de Bono’s Six Thinking Hats don’t need a nudge in the Web 2.0 age.
Don’t abuse change management activities to repackage and advertise bad lemonade. If the lemonade is bad, be straight about it. Work on the lemonade instead of accusing the buyers. Use change management activities to bring about involvement and participation that triggers an invisible hand.