Brian Wansink

Brian Wansink (1960) is an American professor in the fields of consumer behavior and nutritional science.  Wansink is best known for his work on consumer behavior and food and for popularizing terms such as “mindless eating” and “health halos.” His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences.

Gamers Will Save Our Economy (Part 4)

Here is a 12 min presentation by Seth Priebatsch – a proud college dropout – explaining us essential things about the gaming fabric that is being installed on top of our social fabric.

Elephants! Everywhere I look!

Forget the cheese and the mice, organizational change management just entered a new era: that of elephants and riders. The Heath brothers published a ground-breaking book on our core business.

Fine as North Dakota Wine

In his 2007 book Mindless Eating, Cornell Professor Brian Wansink reports that changing the label on a wine changes diners’ opinions of their wine, opinions of their meal, and their complete dining experience that night. Forty-one diners at the Spice Box restaurant in Urbana, Illinois were given a free glass of Cabernet Sauvignon to accompany […]