Gabe Zichermann

Gabe Zichermann is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business.

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Gamers Will Save Our Economy (Part 9)

Gamification is not about playing games at work. It’s about solving real-life problems.

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Gamers Will Save Our Economy (Part 7)

Gamers can learn us to simplify the world of resistance.

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Gamers Will Save Our Economy (Part 6)

If a game designer were to tackle resistance, we would be witnessing more carrots and less sticks. Managing ‘Killers’ is a matter of shaping the path.

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