Gabe Zichermann is an entrepreneur, author, highly rated public speaker and gamification thought leader. He is the chair of the Gamification Summit and Workshops, and is co-author of the book “Game-Based Marketing” (Wiley, 2010) where he makes a compelling case for the use of games and game mechanics in everyday life, the web and business.
Gamification.Co
Gabe Zichermann
Gamers Will Save Our Economy (Part 9)
Gamification is not about playing games at work. It’s about solving real-life problems.
Gamers Will Save Our Economy (Part 6)
If a game designer were to tackle resistance, we would be witnessing more carrots and less sticks. Managing ‘Killers’ is a matter of shaping the path.

