Seth Godin

Seth Godin (1960) is an 
American author and an entrepreneur. Godin popularized the topic of permission marketing and has published 11 books. His books Tribes and Linchpin are invaluable must-reads for change managers.

Welcome to my Bell-Shaped World

Take a seat on the other side of my eyeballs. You will discover that I look at the world through a pair of bell-curve-shaped lenses. I keep tinkering until they make sense. So there you go: Ten Tinkered Bells!

Newspapers are Solving the Wrong Problem

We are all quite good at creating and sustaining comfort-zones, because this is what makes life predictable. But when we do that at as a group or an organization, disasters can happen. Newspapers are next on this list.

Mindset, Membership and the Matthew Effect

I have grown up with the firm belief that in order to achieve something in life you need to have a degree. Although I resent that statement with all of my heart I have come to a point that I no longer can deny it.

Winning Happening – The Divine Part of Winning

What if the win is the ability to give a true gift?

Resistance Yourself!

Coming to terms with the very ‘resistance’ I have been studying and writing about for the last few years: it is all about the same thing. It is all about me, myself and I. And that’s bad news for my ego.

Love & Work (Part 3) – Emotional Labor

A One-Minute Interview with Seth Godin about the hard work of digging deep inside yourself and making a difference. Looking fear into the eye and connecting with people. We can do it every day, although it feels safer not to.

Humble, Humble, Humble

Here is the setting: The user of a system is face-to-face with the consultant to figure out a problem. The user needs a solution and the consultant is competent without any doubt. So this can’t go wrong! Right?

It’s the Content Stupid! (Feat. Seth Godin)

How did you find out and follow-up on the Icelandic volcano news or the latest weather report? By flipping through yesterday’s news in Rainforest format? Or by surfing, clicking and chatting? The internet and e-books have radically changed the way we consume news and process information. And now that e-books are going mainstream the complete printing industry is at stake.


I’d like to paraphrase the Peter Principle. I think what actually happens is that “in every organization everyone rises to the level at which they become paralyzed with fear.”

Book Review: Linchpin: Are You Indispensable?

2010 is really a grounbreaking year for good good good good books that inspire, motivate, sparkle and keep you up at night. If you liked the beats of Godin’s book ‘Tribes’ and you are ready for more, this is it. In your face.