Malcolm Gladwell (born September 3, 1963) is a Canadian writer for The New Yorker and best-selling author based in New York City. He has been a staff writer for The New Yorker since 1996. He is best known for his books The Tipping Point (2000), Blink (2005), Outliers (2008), and What the Dog Saw: And Other Adventures (2009).
Malcolm Gladwell
Why Marketeers outperform Organizational Change Experts (PART II)
I always wonder why a glossary is mostly the last part of a document – it just makes no sense. So, let’s not do that and start with the glossary of this very article…
Why Marketeers outperform Organizational Change Experts
Because they share basic insights of Evrett Rogers, Goeffrey Moore, Seth Godin and Malcolm Gladwell! So here is my small manifesto for less academic mumbo jumbo and more marketing common sense. Population Analysis For starters, in a 1962 book called Diffusion of Innovations, Everett Rogers (*) stated that adopters of any new innovation or idea [...]
