Malcolm Gladwell

Malcolm Gladwell (born September 3, 1963) is a Canadian writer for The New Yorker and best-selling author based in New York City. He has been a staff writer for The New Yorker since 1996. He is best known for his books The Tipping Point (2000), Blink (2005), Outliers (2008), and What the Dog Saw: And Other Adventures (2009).

The Speed of Change

This is just a reminder of two things we all know but fail to understand when it matters most: simplicity and synchronization.

Spaghetti Sauce and Organizational Change

In this presentation Malcolm Gladwell introduces us to a man named Howard Moskowitz. In the seventies, Pepsi wanted Moskowitz to figure out the perfect amount of sweetener for a can of Diet Pepsi. Moskowitz looked for the concentration that people liked the most.  But the data were a mess—there wasn’t a pattern—and one day, sitting […]

Why Marketeers outperform Organizational Change Experts (PART II)

I always wonder why a glossary is mostly the last part of a document – it just makes no sense. So, let’s not do that and start with the glossary of this very article…

Why Marketeers outperform Organizational Change Experts

Because they share basic insights of Evrett Rogers, Goeffrey Moore, Seth Godin and Malcolm Gladwell! So here is my small manifesto for less academic mumbo jumbo and more marketing common sense. Population Analysis For starters, in a 1962 book called Diffusion of Innovations, Everett Rogers (*) stated that adopters of any new innovation or idea […]