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Managing Moments of Truth
Another Must-Know Insight from Marketing Time and again I have underscored that organizational change management experts can learn heaps from the marketing department next door. If only we are willing enough to discover the parallels between a marketer and his customer segments one the one hand and an organizational change program manager and his stakeholders […]
The Handy Guide to the Gurus of Management
The Best Things in Life are Free, Including Management Literature!
