A few weeks ago I purchased a Kindle, an e-reader for books, newspapers and blogs. I was quite amazed by the usability of my new gadget: I can read tons of books and subscribe to lots of newspapers… except Belgian newspapers. What once was an asset turns out to be a liability.
I pinched myself in the arm and checked the calendar: Why is my favorite newspaper De Standaard not available on Kindle in December 2009?
In an automated answer, they were kind enough to share a recent article explaining their point of view. Upon reading it I had to pinch myself a second time: “Corelio is waiting for e-readers that are easy to use and that can download the newspaper wireless.”
Duh… looks like I am holding one of those in my hands, allowing me to subscribe wireless…
Here is a company whose unavoidable future I am holding in my hands, in a size as thin as most magazines and a weight lighter than a paperback book. The problem: Belgian newspapers are missing, unlike the French, German or UK newspapers (and even tabloids).
For several years Jef Staes has been pointing at the element ‘information’ as a competitive advantage. He calls it Switch 2D-3D. The moral of his story: ‘You can’t solve today’s problems with the tools and mindsets of yesterday’. Below you will find a one-minute interview with Jef Staes that was recorded during the bi-annual VOV-beurs for training & development. In 60 seconds he makes an intriguing point on how the Belgian economy is grinding to a halt: a complacent attitude towards information as a resource.
In the Middle of Crisis lies Opportunity
Those who look at information as a resource will be the ones to compete on the edge. This is December 2009. In any organization – regardless of the sector – people struggle to make sense of information. Smart companies know that and seize the opportunity.
Unfortunately, things are not looking OK for Corelio. I don’t know much about the media landscape, but I know one thing: information should be their core business.
Not so when you open Corelio’s website. The one thing hitting you in the eye is the sentence “Printing is one of Corelio’s core activities“.
WTF? Since when? And for how long? Until they get rescued by the government? Time has come to understand that “Established 1914“ is no longer important. Instead, it has become a liability.