Howard Moskowitz

Spaghetti Sauce and Organizational Change

In this presentation Malcolm Gladwell introduces us to a man named Howard Moskowitz. In the seventies, Pepsi wanted Moskowitz to figure out the perfect amount of sweetener for a can of Diet Pepsi. Moskowitz looked for the concentration that people liked the most.  But the data were a mess—there wasn’t a pattern—and one day, sitting […]