Albert Mehrabian

Fine as North Dakota Wine

In his 2007 book Mindless Eating, Cornell Professor Brian Wansink reports that changing the label on a wine changes diners’ opinions of their wine, opinions of their meal, and their complete dining experience that night. Forty-one diners at the Spice Box restaurant in Urbana, Illinois were given a free glass of Cabernet Sauvignon to accompany […]