Everett M. Rogers (1931 – 2004) was a sociologist, communication scholar, writer, and teacher. He is best known for originating the diffusion of innovations theory and for introducing the term early adopter.
Everett M. Rogers (1931 – 2004) was a sociologist, communication scholar, writer, and teacher. He is best known for originating the diffusion of innovations theory and for introducing the term early adopter.
