The below movie shows an interview with Curt Coffman, co-author of First, Break All the Rules. In my opinion his top ten covers all the pitfalls one can encounter when performing employee surveys.
#10 Your survey hasn’t changed since Bob Dole ran for president;
#9 Your survey has more items than your accounting system;
#8 Employees and managers feel more helpless after completing the survey;
#7 Your customer loyalty scores still have not improved;
#6 You are paying more than $10 per employee for data collection and reporting;
#5 By the time your survey vendor returns the data, your workforce has turned over;
#4 Employee surveys, what are those?…;
#3 You need a 3″ binder to hold one report;
#2 The dog ate your action plans;
#1 You keep doing what you’ve been doing and expect a different result.
(“When you change the way you look at things, the things you look at change“)
My both thumbs up for this powerful summary!!
PS: Thank you Craig Smith for pointing me to this video.