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Managing Moments of Truth
Another Must-Know Insight from Marketing Time and again I have underscored that organizational change management experts can learn heaps from the marketing department next door. If only we are willing enough to discover the parallels between a marketer and his customer segments one the one hand and an organizational change program manager and his stakeholders [...]
Four Basic Emotions
Mad – Sad – Glad – ScaredYou need to know that there are four basic emotions at hand; i.e, four basic fuels that contain the energy we need in order to move from one state toanother. Fear, anger, sadness, and happiness are the four basic emotions that can be experienced by every person in any [...]
Reframing the Question
A recent survey conducted by the McKinsey Quarterly (2006) among 1536 executives of publicly and privately held businesses across a full range of industries reveals the importance of emotions in the success of an organizational change. The respondents who experienced a performance transformation over the past 5 years were asked to rate it on a [...]
