Archives
Unraveling Social Interaction (part 5)
Putting digital communication trough the test of the insights we gathered in the previous four articles. It turns out that unraveling human interaction is more important for digital communications.
Unraveling Social Interaction (Part 4)
Who could have known that in order to find out the influence of national culture on human interaction one needs to investigate the cockpit transcripts of plane crashes?
Unraveling Social Interaction (Part 3)
The resonance of the culture we grew up in causes the roles and the rules of a situation to be altered like a magnetic field. This is why we need formality.
Unraveling Social Interaction (Part 2)
What exactly is being exchanged in order to maintain or regain the balance in a relationship? And what is it exactly that needs to be balanced?
Unraveling Social Interaction (Part 1)
In a first attempt to unravel social interaction I am using the metaphors of Social Theatre and Social Economics as described by Edgar Shein.
You. Are. Your. Own. H.R. Manager.
How can social media support you in your ‘Me Inc’ journey? Wrong question. We can no longer afford not to engage. Being a Me Inc means being your own HR manager.
If it takes too many Screens, it ain’t Communication
Screens exert an enormous gravitational power that pulls the effectiveness of a communication downward. Being aware of this power will make us use these screens more consciously.
If it’s not about Community it ain’t Communication
99% of what we call communication in an organizational context is non-communication. Instead, it is what marketers would call ‘advertising’.
Social Validation
It’s time to pimp your employee database, because with the term Social Validation we are getting very close to a way to develop and sustain a Social Architecture.
Begin with the Marshmallow in Mind
It’s amazing what you can learn from a marshmallow. It can even cause you to rethink and redesign your multi-million five-year major organizational change program.





