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Teamwork is Not a Management Invention
Have you ever tried to find a definition of teamwork in management literature? I have; and I was overwhelmed, confused, over buzzed and totally blown away with all that expensive talk. However, none of it made sense. Until a few years ago, teacher Saskia, whom I grew up with, told me about Complex Instruction (here […]
Dump your Blackberry and get a life!
Nowadays it’s hard to look past the “buzzy” people who are eagerly typing with both thumbs on their Blackberry device. In a restaurant, at the airport, in the car, at the dinner table or even on a day out with their family. These people are at work: controlling their workload, arranging their schedules and meeting […]
Leading Change = Innovation
Below you will find a presentation by Guy Kawasaki. Kawasaki is well known in the world of marketing and it’s about time that the dry and – at times – overly academic world of organizational change gets introduced to his ideas. In this particular presentation Guy Kawasaki talks at the 2007 Event Marketer Conference about […]
Four Knowledgeable Facts About Executives
From my experience, I know that chief executives are not the easiest persons to deal with. But you do need them as an authorizing and reinforcing driver behind the program during the complete life-cycle.
More Marketing Mumbo-Jumbo: 4 P’s
If you want be become a good cook, it will take some practice and “failing forward”. Along the road you will discover how the heating equipment works and how to make best use of it
How to Eat the Elephant of Organizational Change?
There is always a moment when the work ahead seems so massive that you don’t know where and how to start. Funny enough this feeling always overwhelms me at exactly at the same moment: once I decided for myself what will (and will not) change and how this will impact the organization. Those moments are […]
Why Marketeers outperform Organizational Change Experts
Because they share basic insights of Evrett Rogers, Goeffrey Moore, Seth Godin and Malcolm Gladwell! So here is my small manifesto for less academic mumbo jumbo and more marketing common sense. Population Analysis For starters, in a 1962 book called Diffusion of Innovations, Everett Rogers (*) stated that adopters of any new innovation or idea […]
Branding of projects inside your organization…huh?
Branding is more than a logo. Ultimately, branding is the sense-making part of your product or project. It connects people to something they have in common. This is why trust, community and psychological safety are key to reaching a tipping point.
What’s In It For Me?
How do you sell something people didn’t ask for? It’s a question worth asking when you are involved in organizational change projects such as an ERP implementation. In my opinion, marketers know more about how to cope with a changing environment than any other people inside an organization. In fact, the survival of the […]
