Archives
What’s In It For Me?
How do you sell something people didn’t ask for? It’s a question worth asking when you are involved in organizational change projects such as an ERP implementation. In my opinion, marketers know more about how to cope with a changing environment than any other people inside an organization. In fact, the survival of the […]
Don’t Count on HR to drive the change!
Whenever the human side is involved, organizational change projects tend either to ignore it or to completely outsource it to the human resources (HR) department. But HR is not an agent of change.
Reframing the Question
A recent survey conducted by the McKinsey Quarterly (2006) among 1536 executives of publicly and privately held businesses across a full range of industries reveals the importance of emotions in the success of an organizational change. The respondents who experienced a performance transformation over the past 5 years were asked to rate it on […]
